Tuesday, February 07, 2006

fiji artesian water

The following is a description on Fiji artesian water to counter the article on digg that questions the quality of bottled water and the bottled water industry.

All waters are not created equal

Definition of Artesian Water is that Artesian Water is water collected from a drilled well into an aquifer. This water is confined by a layer of clay or rock, which then pressurizes the water enough to allow it to rise up through the ground without mechanical pumps.

Definition of Drinking Water is according to the FDA, water that does not have any added sweeteners or additives (other than flavors, extracts or essences). It must not contain calories and must be sugar-free. Any flavors or extracts that are added to the water must be less than 1% of the final product. If it is more than 1% then the beverage is no longer considered drinking water, but is considered a "soft drink".

Fiji Artesian Water - FIJI Water

This is the source of Fiji Artesian Water is in the remote Yaqara Valley of Viti Levu, at the very edge of a primitive rainforest, lies a vast artesian aquifer, a huge volcanic chamber confined by the rock walls of an ancient crater.

By definition, artesian water comes from a source deep within the earth, protected by layers of clay and rock. There is no opening, not even a porthole to the surface. As a result, the water never comes into contact with the air, protecting it from environmental pollutants and other contamination.

Thus, FIJI Water is truly natural artesian water. And, of the top ten bottled waters sold in the United States, FIJI Water is the only water originating from an artesian source.

My Take on Bottled Water
Since bottled water came out I was on the impression that to pay for water you had to be naive (Evian spelled backwards). I thought it was best example of marketing and only thing to beat purchasing bottled water is to pair for air.

So never purchased water unless in a nightclub but in the last few years I have changed my opinion as there is a difference between Artesian water and normal water and its cool to carry a bottle of Fiji Water like it cool to listen to music from an MP3 player.

As I have got older my taste have moved away from soft drinks to juices to plain drinks and coffee. There are no problems of drinking tap water in Fiji but I just have a gut feeling that one day it will get me so I only drink boiled water. I cant take filtered water as it doesn't taste right.

So when I go to the pool, picnics or functions I purchase Fiji Water or fill an empty bottle of iced tap water that has been boiled.

As I have mentioned before in my beach we have a spring that comes out of the rocks which by the above definition be considered Fiji Artesian Water and I can tell you that it tastes different to normal tap water.

Link to more information can be found at Fiji Artesian Water


Anonymous watcher in oz said...

Our tap water doesn't taste okay because they put chemicals in it but if it's put in the fridge for a while it's okay.
Beggars can't be chooser though - bottled water costs money!
We sometimes refill our Fiji bottles with tap water just to look 'cool'!
Twenty years ago you just wouldn't see people with bottles in their hands or bags, but it's a good thing because of dehydration especially in summer when it has been over 40 degrees three times already.
That water in Nukutatava - just where does it come from? It seems like a miracle, so close to the sea! Indian men used to put garlands and marigolds and coconuts there as they regarded it as a religious site.

10:22 am  
Anonymous Anonymous said...

Fiji Water is inferior, common, and comes in an ugly plastic bottle. For water of class, try Voss. www.vosswater.com

11:58 am  
Blogger George said...

Each to their own opinion, I like the look of the Fiji Water bottle but Voss looks pretty cool.

Debating about the quality of water is like debating about the quality of air. Wellington in my opinion has the best air.

The artesian water source for fiji water is not common in Fiji and I am not sure how many other tropical islands have large artesian water catchments

I think it all comes down the image of which country has the cleaner image

In terms of using glass bottles instead of plastic bottles. I think carrying around glass bottles is pretty dangerous so I expect that Voss water is probably aiming at a different type of market then Fiji water.

Finally I was born near the artesian water catchment area for Fiji Water so good things must come from their:)

12:40 pm  
Anonymous watcher in oz said...

Yeah! Rakiraki is an excellent part of Fiji.
George, has anyone taken a sample of the water at Nukutatava to be tested to know really what minerals etc. are in it? Someone in Labasa could surely do that. Our friend Jo, an Italian, reckons you ought to get into water-bottling up there. You selling bottles beside the main road out of Labasa. I'd like to see that!

1:05 pm  
Blogger George said...

Actually brought it up but the comment was that it was a bit salty which I cant remember tasting.

In fact having a bit of salt in the water is okay now. Problem is in Nukutatava it just drips so not much volume but there is a huge reserve under vatudova which must come from the same underground artesian water catchment as they are only two miles apart.

4:54 pm  

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