Friday, March 18, 2011

New York Times Charging Pricing Model in 2011

New York Times is changing it charging model by charging for full internet access and change. Sign of times as newspapers are having issues with circulation and New York Times have dropped their circulation around 20% since 2007.

The New York Times has had a strong presence on the Web since 1996, In September 2005, the paper decided to begin subscription-based service for daily columns in a program known as TimesSelect, which encompassed many previously free columns. This service was discontinued two years later in September 17, 2007,

The charging model is interesting where they offer different rates for different types of access. So the people running this model seem to understand current trends also the newspaper is eager not to alienate its existing readers online, so each month the first 20 articles will be free.

The different types of charges are
  • $15 per month for unlimited access to the website and its smartphone app
  • $20 per month for unlimited access to the website and an iPad app
  • $35 per month for unlimited access to the website, a smartphone app and an iPad app.

Subscriptions to the print edition of the newspaper will include full access to the internet content.

I consider New York Times writing some of the best in the business in terms of giving new relevant and easy to understand information.

I hope it works out for them but have a feeling that the new generations just can't read newspaper articles anymore. Now being conditioned to a few paragraphs of talking points.


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